What is the return reduction dashboard

The Returns Reduction Dashboard (RRD) is a feature designed to help sellers track and reduce Seller ...

The Returns Reduction Dashboard (RRD) is a feature designed to help sellers track and reduce Seller Controllable Returns (SCRs), thereby minimizing profit losses. SCRs are customer returns attributed to potential seller errors based on the customer's stated return reason. The RRD provides valuable insights and actionable tips to prevent such returns and enhance the customer shopping experience.

Overview of the Returns Reduction Dashboard

The Return Reduction Dashboard is a feature that helps sellers identify and address issues leading to SCRs. By analyzing these returns, sellers can take proactive steps to enhance customer satisfaction and reduce unnecessary losses.

Accessing the Returns Reduction Dashboard

- To access the Return Reduction Dashboard, in the Navigation menu on the top left corner of the screen, select Account Health and Report, then click Return Reduction

Information Available in Return Reduction Dashboard

The RRD provides comprehensive data on SCRs, including:

SCR Rate: Percentage of sales resulting in SCRs.
Return Reasons: Specific reasons for customer returns.
Total SCRs: Total number of SCRs in the past 90 days.
SCR Classification: Categorization of returned products as 'fair', 'poor', or 'very poor' based on SCR rate.
Monetary Value: Financial impact of SCRs in local currency.
Reduction Suggestions: Tips for reducing SCRs.

Causes of Seller Controllable Returns

The Returns Reduction Dashboard provides a clear breakdown of customers returns that fall under Seller Controllable Returns. Any returns that are due to the below listed reasons will be displayed on the RRD as SCRs:

Bad Fulfillment: Quality issues, damages, or missing parts.
Wrong Fulfillment: Incorrect items sent.
Fake Returns: Counterfeit items or intellectual property infringements.
Used / Pre-activated: Previously used or activated items.
Empty Box: Packaging without the product.
Expired Product: Items with expired shelf life.

Classification Criteria for Seller Controllable Returns

SCRs are classified into

Fair: Within acceptable return rates.
Poor: High return rates needing monitoring.
Very Poor: Excessive return rates requiring immediate action or risking delisting.

-The Return Reduction Dashboard offers you details about the performance of each SKU with metrics such as its SCR rate, the total number of deliveries, the primary return reason, and its classification as shown in the image below. You can also click on Deep Dive to get more details about the return.

That’s it!

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