Video guidelines and rejection reasons for seller SKUs

High-quality, informative product videos are an effective way to enhance your listings and drive sales on noon. Videos give customers a clearer understanding of your product’s features, benefits, and usability. However, to maintain a safe and consistent shopping experience, all videos must comply with noon’s content standards and publishing rules.

This guide outlines the mandatory requirements and key recommendations to ensure your videos meet our platform guidelines and avoid rejections.

Note: Video upload is currently enabled for a limited group of sellers. If you don’t see the Add video button in Seller Lab, it means your account hasn’t been activated yet. We’re rolling this feature out in phases and expect it to be available to all sellers soon.

How to Upload a Product Video if “Add video” button is available

To upload the infographic content to noon, follow these simple steps
- Click on Catalog. Then select My Catalog.

- Select the SKU you want to update the video for.

- Click on Content Tab. Then click on Additional Media.

- Upload your video while ensuring it meets all the technical and content guidelines mentioned in this article.

How to Upload a Product Video if “Add video” button is NOT available

Review the A+ / PDP Video Guidelines mentioned below.
Prepare your video in the required format.
Open a Seller Support ticket:

Subject: “Video Upload Request – SKU XXXXXXXXX”
Attach the video file(s).

Our catalog team will upload the video and confirm once it is live.

Turn-around time: Typically 1 – 2 business days once the file passes QC.

Essential Video Requirements

The following standards must be met for your product videos to be accepted on noon:

Requirement	Guideline
Language	Videos must be in English or Arabic only.
Audio Quality	Audio must be clear and free from background noise.
Music	Use only royalty-free or licensed background music.
Branding	Only one brand logo may be shown per video view.
Product Focus	The video should focus solely on the product, highlighting its features, benefits, and usage.
Product Variations	If showing multiple variants (e.g., color or size), each should be clearly identified to avoid customer confusion.
Demonstrations	Include accurate and clear product demonstrations where applicable (e.g., how to use, assemble, or install).
Endorsements & Testimonials	Must be truthful, non-misleading, and comply with local advertising regulations.
Environmental Claims	Any claims such as “eco-friendly” or “biodegradable” must be backed by credible evidence.
Compliance	Videos must comply with local laws, advertising standards, and consumer protection laws.
Cultural Sensitivity	Avoid content that may be considered offensive or inappropriate across noon’s operating regions.
Children in Videos	Videos must not be directed at children. If minors are included, it must be in context to the product (e.g., toys or children’s clothing).

Video Format & Technical Specifications

To ensure successful upload and playback, your videos must meet the following technical requirements:

Specification	Requirement
Accepted File Formats	MP4, MOV, WEBM (MP4 recommended)
Resolution	1080p+ recommended, minimum 480p
Maximum File Size	5 GB (Optimal: 10 MB)
Maximum Duration	2.5 minutes (Optimal: 30 seconds)

Video Content Restrictions

1- Prohibited Content

The following types of content are strictly prohibited and will lead to immediate rejection:

Nudity or sexually suggestive visuals
False, deceptive, or misleading information
Derogatory remarks about other brands or competitors
Use of copyrighted content (music, images, video) without permission
Sharing personal data (names, phone numbers, emails)
Content that is emotionally distressing, controversial, or shocking
Discriminatory or offensive language
Profanity, vulgarity, or defamatory content.
Promotion of illegal, unsafe, or violent behavior
Any implication of criminal use of the product
Swimwear or underwear modeled by minors

2- Promotional & Commercial Restrictions

Avoid including marketing-driven or time-sensitive language that can become outdated or misleading:

Not Allowed	Examples
Pricing & Discounts	“On Sale Now”, “Best Price”, “Limited Time Offer”
Shipping Info	“Free Shipping”, “Delivered in 24 Hours”
Customer Reviews	"Top-rated on noon", "5-star feedback from our customers"
Guarantees & Warranties	“Money Back Guarantee”, “100% Satisfaction”
Competitor Comparisons	"Better than [brand]", "product only sold by authorized sellers"

3- Branding and External References

To protect brand integrity and prevent redirection away from noon, the following are not allowed:

Seller contact details (email, phone number, business name)
External web links, QR codes, or URLs
Competitor comparisons or unauthorized “official seller” claims
Multiple brand logos on screen at once (limit to one per video)

4- Children in Videos

Sellers must be extra cautious when featuring minors:

Videos must not be directed at children
Minors can only appear if directly related to the product
No nudity or sexually suggestive content is permitted, including modeling swimwear or undergarments

5- Health and Safety Claims

Product videos must avoid unverified medical or health claims, especially for health-related products. Ensure the following:

Do not make claims like “cures headaches” or “heals skin conditions”
Do not promote weight loss without stating “along with a healthy diet and exercise”
Avoid presenting your product as a substitute for medical advice or treatment

Video Rejection Reasons

Rejection Code/ reason	Description	Example
banned_products_sexual	The video contains sexually suggestive or inappropriate imagery.	Content that includes nudity, suggestive poses, focus on intimate body parts, or adults modeling children’s underwear inappropriately is strictly prohibited.
inappropriate_offensive_language	The video contains vulgar, offensive, or discriminatory language.	Content with profanity, hate speech, discrimination, inappropriate jokes, or offensive background music is not allowed.
inappropriate_obscene_video	The video includes disturbing, violent, or obscene footage.	Videos containing graphic violence, obscene gestures, disturbing visuals, cruelty, or unsafe activities without warnings are strictly prohibited.
inconsistent_video_content	The video content does not match the product information	Videos showing a different product model, incorrect features, mismatched colors or sizes, non-included accessories, unsupported uses, or incorrect branding are not accepted.
invalid_video_content	The video includes content not permitted by noon’s guideline	Videos containing external links, contact details, customer reviews, social media info, time-sensitive promos, calls to action, warranty/shipping details, or audio in languages other than English or Arabic are prohibited.
banned_products_dangerous	The video features dangerous or restricted products.	Videos featuring weapons, security bypass tools, illegal activities, hazardous materials without warnings, or banned/non-certified products are not allowed.
banned_products_copyright	The video uses copyrighted material without permission.	Videos using unauthorized music, film clips, protected artwork, copyrighted characters, or unlicensed content are prohibited.
banned_products_food_drugs_animals	The video promotes health products with medical claims or features prohibited items.	Videos promoting unregulated medications, making medical claims, or showing health improvement testimonials are not allowed.

Best Practices for Approval

Keep your message simple, relevant, and product-focused
Use high-quality visuals and clear audio
Highlight key features and demonstrate real-life usage
Ensure all claims are truthful and verifiable
Speak clearly or use readable on-screen text

That's it!

Got any more questions?