Comprehensive guide to noon brand stores

Brand Stores on noon allow brands to showcase their unique identity, differentiate themselves, and create custom pages to provide an engaging, immersive shopping experience for customers. This article shows how to create and manage a brand store on Seller Lab.

1. Eligibility & Access Requests

Eligibility Criteria

• Access to the Brand Store tab in Seller Lab is restricted to official brand representatives (i.e., brand owners or official distributors).

• Rule: Only one brand store is permitted per brand.

How to Request Access

1. Contact your Account Manager and request enablement for the Brand Store feature.

2. Provide legal documentation proving that you are an official distributor or brand owner. Refer to this article to learn about the documentation requirements.

3. If you encounter any technical issues or errors during access, share the following details with your Account Manager:

   • PID (Partner ID)

   • Store Code

   • Screenshot of the error page

2. Creating a New Brand Store

Accessing Brand Stores in Seller Lab

- Log in to Seller Lab and select the partner account you wish to work with. In the left navigation sidebar, go to Advertising and then click on Brand Store.

- Click the +Create Brand Store button.

Store Creation Parameters

Part 1: Basic Information

• Store Type: Select your Brand.

• Marketplace: Select noon as the marketplace.

• Country: Auto-selected based on your active Seller Lab session.
  Note: Each country requires its own separate store. Ensure you choose the correct country before setup.

• Store Handle: Enter the custom URL path (e.g., [https://www.noon.com/@storehandle]).

Part 2: Product & Catalog Association

• Enter Partner IDs: Input all Partner IDs (PIDs) hosting your product offers, separated by commas (e.g., 1455, 1165, 22104). Always include your currently logged-in PID.

• Store Brand Name: Select your brand name from the dropdown menu.

• Category Rules: Map specific PIDs to their respective product categories to ensure all relevant SKUs display correctly. Then click on Create.

3. Store Branding & Settings

To personalize your storefront identity, navigate to the Settings tab in your Brand Store.

Required Fields & Asset Specifications

You must enter the brand name in both languages and upload all 6 required media variants to save your settings:

1. Store Name: The name of your store 

• Store Name in English

• Store Name in Arabic

2. Store Logo: Your store logo image for the desktop and mobile in both English and Arabic versions

3. Store Header Banner: If you scroll further down in the settings, you will be requested to update the Header banner for the desktop and mobile in both English and Arabic versions

4. Catalog Rules & Store Configurations

Catalog Rules filter products dynamically to ensure only authorized brand SKUs display within your store.

Modifying Catalog Rules

Navigate to Settings -> Store Configuration:

Adding a New Category:

• Click + Add Category in the top right.

• Input the target PID. Select the required Category and click Create.

Adding Additional PIDs to an Existing Category:

• Click the Pencil (Edit) icon next to the relevant category.

• Add the new PID separated by a comma (e.g., 9404, 12345). Click Save.

5. Managing Pages & Page Builder

Pages form the foundational structure of your Brand Store.

Creating a New Page

1. Go to the Pages tab and click + Add New Page.

2. Configure the required parameters:

   • Page Type:

     • Static: Used for curated landing pages featuring promotional banners, text links, and product carousels.

     • Catalog: Used for dynamic browsing with multi-filter layouts and product grid listings.

   • Page Title: Internal name for identification (invisible to customers).

   • Page Route: Custom-friendly URL extension.

   • Set as Home Page: Checkbox to designate the page as your primary storefront homepage. Once you fill in the details click on Create.

Page Actions Matrix

In the Pages Table, click the three dots (...) next to any page to access:

• View: Opens the interactive Page Builder workspace.

• Settings: Modify title, route, or homepage status.

• Preview: Opens a live sandbox preview link (active only when published).

• Unpublish: When you click on view for a published page, you will find an option to unpublish. This will take a published page offline.

Click on the page title to proceed to fill in the further details.

Page Builder & Multi-Variant Design

To prevent broken customer experiences, you must complete all 4 platform/language variants for every page. Click on View and then create all the versions listed below.

1. Desktop – English

2. Desktop – Arabic

3. Mobile – English

4. Mobile – Arabic

Quick Copy Operations

Single Widget: 

1. Click on the widget. 

2. Click the three dots (...) in the left settings panel 

3. Select Clone to choose the target platform/language variant.

Versioning & Scheduling

• Save / Save As: You need to click on Save every time you make any change on the page to save it. The Save As button allows you to create different versions of the same page, which will be visible in the left history sidebar.

• Publishing Options:

  • Publish Now: Go live across the marketplace within seconds.

  • Publish Later: Schedule automatic launch using the integrated date and time picker.

6. Widgets Overview

Widgets are structural design elements added inside the Page Builder. Click + Add Widget to select and configure them.

7. Creating & Managing Product Labels

Product Labels group specific SKUs together so they can be referenced inside Product Carousels or Product Listing widgets.

Uses for Product Labels

• Highlight best-selling products.

• Curate seasonal collections, deals, or promotional campaigns.

• Group products by demographic or thematic traits (e.g., age groups, technology fans).

Steps to Create a Product Label

Navigate to the Product Labels tab.

• Click + Add New Label.

• Enter a label name (e.g., BestSeller) and submit.

• Add products using one of two methods:

  • Option 1 (Bulk Input): Paste comma-separated SKU codes into the text field and click Submit Products.

  

  • Option 2 (Manual Selection): Click Select SKU(s), search by name or noon PDP URL, check the desired items, and click Update Label.

Editing Existing Labels

• Click on the target label from the list.

a. Remove SKUs: Select items on the right list and click Delete Products.

b. Add SKUs: Click Add Products at the top right and add new SKUs.

Linking Labels to Widgets

1. Open your target page in the Page Builder. Select a Product Carousel (Static page) or Product Listing (Catalog page) widget.

2. Under the Select Product Label from the drop down or create a new label. 

3. If you click Create a new label, you need to give a label name and select the SKUs you want to show in the carousel.  Then click on Create Label.

4. Once you create the label, it will be show the list in the drop-down. Select the label you created.

5. The preview will display how the SKUs will be visible on the website. 

8. Configuring Navigation Bar Items

The Navigation Bar menu helps customers browse through different sections of your store.

Adding Menu Items

1. Open the Navigation Bar tab. Click + Add New Item.

2. Complete the required fields:

• Nav Bar Item Title English: English display text.

• Nav Bar Item Title Arabic: Arabic display text.

• Page Title: Select a published store page from the dropdown menu to link to this menu item.

3. Click Create.

Rearranging and Managing Items

1. Drag items up or down to re-order navigation tabs.

2. Use the Pencil (Edit) or Trash (Delete) icons to modify or remove menu items.

9. Publishing Your Store & PDP Tag Enablement

Review & Publish Process

Once your assets, pages, navigation menu, and product labels are completely set up:

1. Click the Review & Publish button located in the upper-right header bar.

2. The platform will run automated system checks. If errors are detected, open the indicated tab, resolve the issues, and click Review & Publish again.

3. Once all checks pass, your store goes live across noon.

PDP Tag Status

• Upon publication, the PDP Tag becomes active automatically.

• Check the PDP TAG LIVE badge in the left-hand details panel to verify operational status.

That’s it!

Got questions?

Contact us at seller@noon.com.