Product listing policy
SKU Content Policy We have two types of processes to list your products: 1. Noon SKU (NSKU): ...
SKU Content Policy
We have two types of processes to list your products:
1. noon SKU (NSKU): This is applicable for all noon-controlled branded products where the content is created by you and managed and modified by noon. You can’t modify or delete these SKUs once created. The ownership of content lies with noon and noon reserves the right to modify or delete such SKUs. Such SKUs are provided with unique identification numbers starting with “N” and are referred to as NSKUs. You can copy or map against any existing NSKU where you can just map your SKU against any existing NSKU and continue selling.
2. ZSKU: This is for all kinds of products other than noon-controlled products. You need to create the content of such products by yourself and noon will approve the content post scrutiny. You will be in full control of the content of these kinds of SKUs and can list and modify the content at your discretion. Any product listed under ZSKU will be given a unique identification number starting with “Z” and referred to as ZSKUs. You need to refer to this unique number during any interaction related to this product with noon.
Content listing guidelines
You need to follow the standard guidelines for listing products on our platform. noon can reject your listing requests if these requirements are not met. Please refer to the below guidelines:
Listing process
You can list your products on our platform by logging in to your “noon Partners” account and you can create your products by:
Listing single SKUs at a time
Alternatively, you can also simplify SKU content creation by using the following methods:
Seller SKU quick copy of the content for color variations
Creating product variations: adding sizes, colors, and other attributes.
Monthly Product Creation Limits
To ensure a high-quality marketplace and help sellers build a sustainable business foundation, there is a monthly limit on new product creations. The standard monthly limit is 25,000 new products per month.
This approach helps ensure a fair and balanced marketplace, allowing all sellers to establish their products, generate sales, and build a strong reputation before expanding their catalog further.
How Variations Count Toward Your Quota
Not all product variations are treated equally under the monthly quota. Refer to the table below to see how your listings are counted:
Requesting a Limit Increase
As your business grows, your monthly limit can be increased based on your account performance, tenure, customer experience metrics, and overall account standing.
To request a monthly quota increase, please submit a ticket via the structured support option in the Seller Lab, as shown in the screenshot below.
Alternatively, you can also contact seller@noon.com, and our support team will review your account to either increase your limit or provide guidance on how to improve your eligibility.
Authorized Channels for SKU Creation
To ensure fair and consistent listing for all sellers on the platform, SKU creation and updates must be carried out only through the following authorized channels:
Seller Lab UI: The creation workflows exposed on the Seller Lab user interface are designed for one-by-one SKU creation.
NIS (New Item Setup) Upload: Bulk item upload directly on Seller Lab.
noon APIs: Utilizing noon's publicly available APIs- Link.
Integration supported by noon: Sellers on any other integration and creation process directly supported by the noon team.
Note: If you manage listings or integrations on behalf of noon sellers, you must strictly route all creation and update requests through one of our 4 authorized channels. API calls made outside of these approved paths will be rejected, impacting your connected sellers.
Important Listing Policy
Any SKU creation or listing update carried out through unauthorized channels—meaning any method other than those explicitly listed above—is a direct violation of the Listing Policy. To avoid disruption to your listing process, please ensure you are exclusively using the authorized channels.
If you have specific listing requirements that are not met by the authorized channels above, please contact us at seller@noon.com so we can support you.
Catalog Management
You can see all the created SKUs on your “noon Partners” platform account. Please refer to the noon catalog article for more details. Below are some helpful links to manage your catalog:
Brand Catalog
The listing process for branded products is different from that of non-branded products. If you are trying to list a new brand that is not available on noon platform, you first need to create the brand and then list the products.
Brand Creation
You list a new brand by registering your brand on our website. Please refer to the brand creation guidelines before you start the process, to avoid rejections.
Note:
1. Brand registration requests will only be accepted if the requested brand doesn’t exist on our platform.
2. noon reserves the right to accept or reject your brand creation request.
3. Ensure to submit all relevant brand-supportive documents, as requested.
4. You should be authorized to sell the products of the brand.
Content creation of branded SKUs
Once you have created your brand you can create SKUs of the brand by following the below methods:
1. Mapping against existing branded SKUs
2. Uploading NIS template for the branded SKUs that doesn’t exist on our platform.
Please note that NSKU will be created against all noon-controlled brands and you need to request NSKU creation if your branded SKU doesn’t exist on our platform.
Brand Gating
Some brands are controlled by noon and only approved sellers are allowed to sell such gated brands. Please refer create a new product of noon controlled brand document to understand more about SKU creation process of such brands. Products under the Apple brand should follow the mentioned guidelines in the document “Listing Apple products with noon”
The sellers who are whitelisted are only allowed to sell the gated brands. You can apply for whitelisting, however, noon reserves the right to accept or reject your application. You may be asked to share one or all of the below listed documents before we consider your application. The whitelisting decision of noon will be final and binding. This list of documents includes but is not limited to:
Seller undertaking
VAT certificate
Distribution authorization agreement
Proof of purchase/ signed and stamped invoice
Import license
Govt. regulatory body certificate
Manufacturer permit/ certificate
Whitelisting Document Requirements for Different Product Categories and Countries
Category | Country | List of whitelisting document |
Fragrance, Hair personal Care, Color cosmetic, Electronic personal Care | UAE | 1-Trade Licence 2-VAT certificate 3- Brand authorization letter 4-Invoice from authorized distributor |
Fragrance | KSA | 1-Trade Licence 2-VAT certificate 3-Brand authorization letter 4-Invoice from authorized distributor 5-Product registration document (Ministry of commerce) |
Hair personal Care | KSA | 1-Trade Licence 2-VAT certificate 3-Brand authorization letter 4-Invoice from authorized distributor 5-SFDA certification document |
Color cosmetic, Electronic personal care | KSA | 1-Trade Licence 2-VAT certificate 3-Brand authorization letter 4-Invoice from authorized distributor |
Health & Nutrition (consumables) | UAE | 1-Brand authorization letter 2-Invoice from authorized distributor 3-Self declaration on company letter head in prescribed format (clearly mentioning “We take full responsibility for the authenticity / eligibility of use of all our products to be sold/ offered on noon.com” ), duly signed and stamped. 4-DHA or MOHAP or Municipality or Montaji certificate of the brand |
Health & Nutrition (Non-consumables) | UAE | 1-Brand authorization letter 2-Invoice from authorized distributor 3-Self declaration on company letter head in prescribed format (clearly mentioning “We take full responsibility for the authenticity / eligibility of use of all our products to be sold/ offered on noon.com” ), duly signed and stamped. |
Product Go-Live Conditions
Listing a product on our platform doesn’t automatically make the products eligible to be live on our platform. To ensure that your product goes live on our platform:
Get your content QC approved
Update your price and stock as per the policy and guidelines
Map a Pbarcode number against each SKU
Get yourself whitelisted if the brand is gated
Your warehouse (WH) is created and approved (for FBP model only).
For bulky products create separate WH (FBP only) and get it approved.
Whitelisting Document Requirements for Different Product Categories and Countries:
Prohibited Items Policy
At noon, our goal is to provide customers with a wide selection of high-quality products that enhance their daily lives. You can offer a diverse range of products for sale on noon, with the exception of those listed and not limited to in the document what is allowed to sell on noon, and those that are prohibited by the government of the country we operate in.
Duplicate SKU Policy
It’s prohibited to create duplicate listing of the same SKU on our platform. Ensure you check your partner catalog page thoroughly before you create any new SKU, to ensure zero duplication. Once found, noon may decide to delist the duplicate listing or your entire partner catalog. We may also decide to restrict or withdraw your seller rights on our platform.
Price min-max Policy
Determining competitive product prices is key to maximizing your sales. On the other hand, making mistakes while allocating prices to your products on Seller Lab can have a big impact on your revenue. Therefore, all SKUs come with a price min-max thresholds to protect customer and your experience. Please refer to the document Determining Your Prices - noon SKU Min & Max for more information.
API Integration
noon's API Platform provides a consistent, production-grade interface for working with catalogs, orders, fulfillment, and event notifications—without needing to integrate with each internal service separately.
You can refer to this document for more information.
FAQ'S
Q: What is Gating?
A: Gating refers to noon’s process of controlling the sale of certain brands and categories. Only approved (whitelisted) sellers are allowed to sell these gated brands and categories.
If you wish to sell gated products, you can apply for whitelisting. However, noon reserves the right to approve or reject your application. As part of the application process, you may be required to submit one or more of the following documents:
Seller Undertaking
VAT Certificate
Distribution Authorization Agreement
Proof of Purchase / Signed and Stamped Invoice
Import License
Government Regulatory Body Certificate
Manufacturer Permit / Certificate
Note: The decision made by noon regarding whitelisting is final and binding.
Q: What Types of Gating Exist on noon?
A: There are two types of gating on noon:
1. Brand Gating
Brand Gating limits the sale of products from specific brands to protect against counterfeit goods, unauthorized sellers, and to maintain brand integrity. Only authorized or verified sellers can list products from gated brands.
2. Category Gating
Category Gating restricts the sale of products in certain categories that are sensitive, regulated, or have stricter quality control requirements. Sellers must meet specific criteria or obtain approval to sell in these categories.
Q: Do jewelry and sunglasses require certificates or testing?
A: No, they don’t. For more information about the requirements, please click here.
Note: In addition to this document, additional documentation may be required based on business needs.
That’s it!
Got questions?
Reach out to seller@noon.com