Cross-border selling
Cross-Border Shipping Fees & Charges In addition to other applicable fees, ...
Welcome to noon’s cross-border selling program. If you are an active noon UAE seller with Fulfillment by noon (FBN) or Fulfillment by Partner (FBP) DirectShip Express listings and a valid and approved VAT registration in the UAE, you are already enrolled in this program!
This guide explains how selling to Bahrain, Qatar, Oman, and Kuwait (referred to as the GCC lane) works, what noon manages on your behalf, and your responsibilities as a seller.
Note: Saudi Arabia (KSA) is managed under a separate cross-border lane. Please refer to this article.
How the GCC cross-border program works
noon automatically makes your eligible UAE product listings available to customers across the GCC. When a customer in Bahrain, Qatar, Oman, or Kuwait places an order, noon handles the entire cross-border logistics chain, including:
International shipping from your UAE warehouse or noon FBN center.
Customs clearance.
Last-mile delivery in the destination country.
From your perspective, your daily workflow does not change. GCC orders appear directly in your Seller Lab and are processed exactly like standard UAE domestic orders.
Product eligibility & restrictions
Fulfillment Models
Not all products qualify for cross-border sales. Eligibility is determined by your fulfillment model:
Product restrictions & HS codes
Exclusions: Any products prohibited or restricted in the UAE are automatically excluded from the GCC lane. Additionally, noon automatically filters out items restricted by specific destination country laws.
HS Codes (Mandatory): Cross-border shipments require Harmonized System (HS) codes for international customs clearance. You must add the correct HS code to every product listing in Seller Lab.
Important: noon is not liable for customs delays or issues caused by missing or incorrect HS codes on your listings.
Pricing & your payouts
You do not need to manually set or manage separate prices for individual GCC countries. noon automates this process based on your UAE pricing.
How noon calculates customer pricing
noon adjusts your local UAE price to calculate the final destination price by factoring in:
The destination country's local VAT rate.
Applicable import duties (added to the customer price; does not affect your payout).
A cross-border logistics fee.
Understanding your payout
You earn the exact same net payout per unit on a GCC sale as you would on an equivalent UAE sale.
The Cross-Border Fee: This fee is equal to the UAE VAT rate (5%) and appears on your statement as "Import VAT recovery".
Because export sales are zero-rated for UAE VAT, you do not remit 5% UAE VAT to the government. Instead, noon collects this equivalent 5% as a cross-border fee to cover logistics. Your net margins remain identical to local sales.
Fulfillment & order processing
GCC orders utilize your existing UAE-based inventory. You do not need to hold physical stock in other GCC countries.
FBN sellers: noon automatically picks, packs, and dispatches the item from the noon fulfillment center when an order is placed.
FBP DirectShip Express sellers: You will receive the order in Seller Lab. Prepare and fulfill it exactly like a normal UAE FBP order. noon will collect it from you and manage the international transit.
Returns, refunds & warranties
Returns for GCC orders follow standard domestic timelines but feature extended Turnaround Times (TAT) of 21 days due to international transit and customs processing.
Crucial return policies
No Replacements: GCC cross-border orders cannot be replaced. Customers can only request a return and a refund.
No 21-day Guarantee: The standard noon 21-day Guarantee does not apply to GCC cross-border orders due to extended transit windows.
Warranty: Warranty support is not required for GCC cross-border orders. You do not need to maintain service centers or honor warranties in destination countries.
How returns are handled in selling model
Financial reporting & UAE VAT filing
To sell through the GCC cross-border program, you must be VAT-registered in the UAE. All cross-border sales data is tracked and formatted to make your UAE VAT filings seamless.
How to track sales in Seller Lab
To track your sales, you can go to Account Health and Reports > Sales on the seller lab. Use the filters to sort your metrics by the customer country column and the source column
VAT filing information
Zero-Rated Exports: In your Financial Reports, the Invoice Type column will display 'VAT Export' for all GCC sales. This confirms they are zero-rated for UAE VAT.
Proof of Export: noon provides the official Exit Bayan numbers directly within Seller Lab to serve as your official proof of export for tax compliance.
Destination VAT: You do not pay or claim back import VAT in the destination countries; noon covers all destination VAT and customs duties on your behalf.
Program Opt-Out
If you wish to stop selling in the GCC cross-border lane, you can deactivate the feature at any time.
How to opt-out: Send an email request to seller@noon.com. You can also opt out by filling out this form.
Processing time: Deactivation takes up to 7 days to process.
Important: You are legally required to fulfill all active and incoming orders received during this 7-day transition period.
That’s it!
Got more questions?
Contact us at seller@noon.com