UAE to KSA: Onboarding guide for noon Sellers

If you are an active seller on noon UAE, you can expand your business into Saudi Arabia (KSA) without needing a KSA trade license or KSA VAT registration.

No manual onboarding applications are required. If you meet the eligibility criteria, noon will automatically enroll you in this cross-border program. This guide details how the automated enrollment works, the necessary steps to make your products live, and how to manage your KSA store.

How it works?

The UAE to KSA lane operates as an opt-out program. noon automatically reviews your account eligibility and completes the backend setup with zero action required from you:

• Creates a noon KSA store.

• Routes your UAE pricing through noon’s cross-border pricing engine to generate KSA prices.

• Enables the cross-border lane on your eligible warehouses.

Your action required: Your products will not go live in KSA until you complete these two mandatory tasks:

1. Sign the KSA Terms and Conditions (sent to your email).

2. Add HS codes and Country of Origin (COO) to your product listings.

Eligibility Criteria

The system automatically scans your account against the following requirements. You will be enrolled only if all conditions are met:

• Active noon UAE Store: Your UAE store must be live, active, and have all UAE Terms and Conditions signed.

• UAE VAT Registration: Your Legal Entity must be fully VAT-registered in the UAE.

• Eligible Warehouses: You must have at least one active, non-bulky, non-direct-delivery FBP warehouse in the UAE, or be actively selling via FBN.

• Active Authorized Signatories: At least one active authorized signatory must be linked to your UAE Legal Entity.

• No Existing KSA Store: This automated flow applies strictly to sellers who do not already have a KSA store.

Automatic enrollment: What noon sets up?

Once your account passes the eligibility check, noon automatically handles the following:

• Store Creation: A noon KSA store is generated using your existing UAE store details (name, email, phone number).

• Legal Linking: Your UAE Legal Entity is linked to the KSA store and marked as non-VAT registered for KSA (meaning you do not need a KSA VAT registration).

• T&C Distribution: KSA Terms and Conditions are emailed to all active authorized signatories linked to your UAE Legal Entity.

• Invoicing Profile: An Invoicing Profile is generated under the KSA store for the UAE to KSA lane to correctly process cross-border invoicing flows.

• Price Routing: Your UAE prices are passed through noon’s Cross-Border Pricing Engine (XPE) to instantly generate KSA pricing.

What you need to do? (Mandatory Steps)

To transition your products from "enrolled" to "live" on noon KSA, you must complete these two steps:

1. Sign the KSA Terms and Conditions

The KSA T&C document is emailed automatically to your authorized signatories. Each signatory must sign digitally. Your KSA store will remain inactive/offline until these signatures are gathered. Ensure all signatories have valid, active email addresses.

2. Add HS Codes and Country of Origin (COO)

Every product destined for KSA must feature a 12-digit HS code and a Country of Origin (COO). Missing data will prevent the item from going live. The reason for any product not going live is shown in the Global Catalog in Seller Lab.

How to bulk-update HS codes and COO?

- Log in to Seller Lab, then navigate to Catalog → Imports → Add Import.

- Select the type as Content and subtype as NIS-Create/Update and download the template.

- Fill in three columns only: partner_sku, HS_code, and country_of_origin.

- Upload the completed file and click Submit. Monitor the Imports History tab until the status shows Completed.

Important Listing Guidelines:

• To find the correct 12-digit KSA HS code, utilize the ZATCA tariff search tool at zatca.gov.sa. HS Code accuracy is your legal responsibility; noon is not liable for customs delays caused by incorrect codes.

• Country of Origin (COO) refers to where the product is manufactured, produced, designed, or branded. Provide exactly one COO per SKU.

• Allow up to 24 hours after completing these updates for your products to go live.

Checking Your Status in Seller Lab

You can easily track your onboarding journey and see exactly why an item might not be live:
- Log in to Seller Lab. From the left-hand navigation menu, select noon.com and click Global Selling. Choose UAE as the country.

- Review your onboarding progress, complete any highlighted requirements, or view specific blockages via the Global Catalog section.

Pricing Structure & Example

You do not set KSA prices manually. noon’s Cross-Border Pricing Engine (XPE) automatically takes your UAE base price and generates KSA prices automatically, adjusting for KSA VAT (15%), and any applicable cross-border logistics fees, and import duties (if applicable).

Calculation Example (UAE to KSA Price Conversion):

If an item is listed in the UAE for 100 AED (including 5% UAE VAT), the engine performs the following calculations to determine the KSA selling price

Step 1: We get the pre-VAT Global Base Price in USD. 

1. The system removes the UAE VAT (5%) from your price.

• 100 AED ÷ 1.05 = 95 AED (exclusive of VAT)

2. Then it converts the price to USD using the prevailing conversion rate.

• 95 AED ÷ 3.67 = 25.8 USD (pre-VAT Global Base Price)

Step 2: Calculating the KSA final selling price in SAR (inclusive 15% VAT)
1. Since you are selling to Global KSA, the system will convert the Global price from USD to SAR

using the prevailing conversion rate.

• 25.8 USD x 3.75  = 97 SAR (exclusive of VAT)

2. Then the system adds the KSA VAT of 15% to the price to get the final price KSA selling price (customer-facing price):

• 97 SAR x 1.15 = 112 SAR (Inclusive 15% VAT)

Fees & Financial Adjustments

• Standard Fees: No new fee categories are introduced. The same rate card as per UAE FBN or FBP rate cards applies.

• Cross-Border Fee: This replaces the UAE VAT and does not add to your total cost base. 

• KSA VAT (~15%) will apply to all fees and services noon provides for cross-border transactions.

• VAT Subsidy (~10%): On domestic sales, UAE VAT (5%) on noon fees can be recovered from the government. Since this is not possible for cross-border sales (where KSA's 15% VAT applies), noon issues a ~10% subsidy to ensure your net seller payout remains the same to a local UAE sale.

• Import VAT Recovery (~15%): Because noon pays the initial import VAT to KSA authorities at the border, a ~15% Import VAT recovery fee will appear on your statement to retrieve this amount from final proceeds. This does not affect your expected payout because the customer-facing retail price was already marked up by 15% to cover it.

• DirectShip Logistics: While DirectShip items can be sold globally, noon manages the destination country logistics entirely. Therefore, sellers will not be reimbursed for shipping fees collected from customers on cross-border orders.

Returns Policy

• Logistics: Cross-border returns are handled entirely by noon end-to-end. From your viewpoint, noon follow the standard domestic seller returns process .

• Policy Exemptions: The standard 21-day guarantee does not apply due to the extended timelines required for cross-border transport.

• No Replacements: Cross-border replacements are unavailable. Customers who return an item receive a refund only.

Warranty Requirements

Under Saudi consumer protection law, you are legally required to provide warranty support for applicable items sold in KSA.

To fulfill this obligation, you must maintain at least one of the following setups:

1. A local KSA warehouse or storage facility.

2. An active partnership with a KSA-based service center.

3. Enrolment with noon-approved service centers (where inspection and repair costs are charged back to you). Sellers without a dedicated KSA facility can opt into this via the Warranty google form opt in request.

Key Warranty Rules:

• Repairs must be completed within 14 working days of receiving the item.

• You must provide noon with an official technical report after every repair or rejection; noon will not accept returned items without this documentation.

• If you fail to fulfill an eligible warranty claim, noon will issue a full refund to the customer and bill your account for the amount.

• When listing your Global products, you must select the correct warranty classification and duration. For full guidance, review the help article: Warranty requirements.

Product Restrictions

Most products active on noon UAE can be sold in KSA via the Global lane, except for:

• Items with a volumetric or actual weight exceeding 40 Kg.

• Items where the longest dimension exceeds 120 Cm.

• Items classified generally as “bulky” under noon's definitions.

• Items prohibited or restricted by law in Saudi Arabia. View the comprehensive list of restrictions here: Prohibited from shipping in Saudi Arabia.
  

Opting Out of the Program

If you choose to stop selling in KSA via the Global program, you can opt out at any time:
- Go to the Global Selling Program page in Seller Lab (this option is visible only after your store is fully onboarded).

- Click Opt-out of program.

- Follow the on-screen prompts. Once finalized, your listings will be removed from the KSA storefront.

Invoicing Profile Management

- Automated Flow Sellers: Your Invoicing Profile is generated automatically by noon. No manual action is required.

- Manual Store Creators: If you manually set up a KSA store before the automated flow enrolled you, you must build the profile yourself.

• Switch to your KSA store profile in Seller Lab and then in the navigation menu click on Store Management > Legal, and follow the setup prompts.

 That’s it!

Got more questions?

Contact us at seller@noon.com