Cross-border selling FAQs

1. I didn't sign up for GCC selling. Why am I already live?

The GCC lane is a value-added feature automatically enabled for all active noon UAE sellers who have eligible FBN or FBP Express/DirectShip listings. No separate application is required.

2. My FBP products aren't showing in the GCC markets. Why?

Only FBN and FBP DirectShip (Express) products qualify for this lane. Standard FBP (non-Express) and Direct-Delivery items are excluded. Check your fulfillment settings in Seller Lab or contact seller@noon.com for assistance.

3. Do I earn less profit on a GCC sale compared to a UAE sale?

No. Your net payout per unit is identical. The cross-border fee charged by noon replaces the 5% UAE VAT you would normally remit to the government on a domestic sale.

4. Can a GCC customer request a product replacement?

No. Due to international transit constraints, cross-border orders are only eligible for returns and refunds. Replacements are not supported.

5. I want to sell in Saudi Arabia (KSA) as well. Is that included here?

No. KSA is managed as a separate cross-border lane. Please see this article for details; noon automatically reviews and enrolls eligible UAE sellers into the KSA lane independently.