Seller registration process

Selling on noon can open up new avenues for your business and connect you with a wide range of potential customers. Seller registration is a simple three-step process.


To ensure a smooth start, we've outlined the steps you need to follow to kickstart your selling journey.

Step 1: Creating An Organization ID

  1. Sign Up: Click the ‘Register Now’ button on this page, which will take you to the Organization ID creation page. On the next page, click on 'Sign Up'.

  2. Email Verification: Confirm your email by entering the One-Time Password (OTP) sent to your email. Provide the display name as well.

  3. Phone Verification: Verify your phone number by entering the OTP (One-Time Password) sent to your mobile device. Sellers can use a phone number from any country when signing up and creating their Org ID.

  4. Organization Name: Choose a unique organization name for identification (not visible to customers). Once you’ve completed these steps, you’ll receive your unique Project ID, allowing you to proceed to Step 2.

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Step 2: Setting Up Your Noon Store and Creating Your Legal Entity

Once you have the Project ID ready, you can create the store on the Seller Lab. Here’s how:


Navigate to Store Creation:

  1. After creating your Organization ID, you’ll be directed to the Available Services page. Click on 'Start Selling' under sell on noon.com.


Fill up your Store Details:

Select the Country where you wish to sell (UAE, Saudi Arabia, or Egypt). Then select the country from the drop-down menu that matches your country of registration. Provide the store name in EN and AR. Update your email ID and phone number, and then click on Continue.

In the next step, you will be requested to update the Trade license information.  

 

Code of conduct for Store Name on noon sites:

1. Store/ Display name should not be any brand /registered /approved names used by any firm or organization or entity. For example: noon, Adidas, EMAAR.

2. Display name(store name) should not be a website/email address.

3. Display name (store name) must have a decent meaning and should not affect Sharia, other religions, nor harm public interests or sentiments.

It's essential to submit documents for the verification of your legally registered entity. Please refer to the provided list of required documents.

Please ensure that all information provided matches exactly with your official documents for a smooth approval process.

Once you create the store and click on continue, you will be redirected to set up your Legal Entity. In the next step, you will see a seek showing you the progress of submitting your document. 

1. Update your Business Registration document. 

- You need to upload the PDF document of the trade license in the space provided. 

- The system will capture some details from the document. 

- You need to fill in the details that are missing and then click on Continue.

2. Update the Tax Details. 

In the next step, you are requested to confirm whether you are a VAT-registered seller or a Non-VAT-registered seller. 

As an Egyptian seller, you will also be required to provide information on your Tax Card and upload a copy of the same, regardless of your VAT Registration status.

- If you select the VAT-registered seller option, you will need to update the TRN number, issue date, expiry date, and the PDF document of the VAT certificate. And then click on Continue.

- If you select the Non-VAT registered seller option, you just need to click on Continue to proceed. 

3. Update the Business Representative / Authorized Signatory.

- In the next step, you need to update the Full name and email ID of the point of contact or the business representative who makes the business decisions. 

- Update the ID proof of the representative and then select if the name in the document belongs to the legal owner of the business or not. If you select Yes, click on Continue.

Note: Provide the details as prompted and upload proof to verify your identity. Check accepted proof types here. 

- If you select No, then you need to update the Power of Attorney document and click on Continue to proceed.  

4. Update the Payment Method.

Once you update the representative details, you will be requested to update your payment details where you want to get your payment.

- You can select the payment method from the drop-down.

- Then you need to update the details of the payment option and update the other requested details. Then click on Continue.

- In case you want, you can also click on Skip for now if you want to fill in the payment details later on.

Note: You have the flexibility to create multiple Legal Entities utilizing your Organization ID, provided distinct Trade Licenses are available for each Legal Entity. This equates to one Legal Entity per Trade License.

5. Sign the Terms & Conditions

The T&Cs email will be triggered to the business representative. They can review all the terms and sign the contract.

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If you do not have the required documents on hand, during any step after store creation, you can click “Skip for Now” and complete it later.

This will redirect to the Setup Guide, where you will see the option to submit your legal entity. Click on the blue Get started button in the Submit your legal entity section to continue where you left off.

You can also click on the (i) button. This will open up a pop-up that appears on the right, where you get information about the document you need to submit.

Approval Process and Outcomes

Your submission will be reviewed by Noon’s team, and you’ll be notified via email of the result:

Outcome 1: Legal Entity Approved

You’ll receive an approval email.

- Link Legal Entity to Your Store:

  • If you have created a single Legal Entity during the onboarding flow, your Legal Entity will be automatically linked to your store. You can skip these steps.

  • If you have created multiple, you will need to manually link your Legal Entity to your store. To do this, follow the following steps.

  • In the navigation menu, click on Store Management and then click on Legal.

  • In the next page,  you will see a page with two tabs: Selling Origins and Legal Entities.

The Legal Entities tab will display all the Legal Entities you have created under the project. The Selling Origins tab will display your Invoicing Profile for the store.

Note: We create the domestic Selling Origin for all sellers automatically during the onboarding and registration process. If you are shipping your goods from outside the country, you will need to create more invoicing profiles. Please refer to our article about invoicing profiles to learn more.

- On the Selling Origin tab, you will find a card for domestic selling. In the card, you will see a section called Select your Legal Entity – click on the (>) button. 

- This will open a pop-up of all the Legal Entities available under your project. Select the desired Legal Entity (you can also create one) and click Proceed. If the Legal Entity is approved and the Terms and Conditions have been signed, it will link successfully.

Once the LE is approved and linked, you will see on the Selling Origins tab that it has been automatically sent for Eligibility Review. Eligibility review involves the team verifying that your commercial registration does include activities such as Sales, Trading, Manufacturing, or Distribution/Wholesale. LE eligibility approval can take up to 24-48 working hours

Once complete, you will see that your store has been marked as eligible. You can return to our setup guide – you can begin listing products on noon by clicking on Get Started on the Add a Product Card

Outcome 2: Legal Entity Rejected

You’ll receive an email with the rejection reason.

To correct the errors, you can follow these steps 

  1. Once the Legal Entity is rejected, you will see the issue in the Legal Page. This information is also visible on the Setup Guide.

Click on Fix Issue to rectify the issue and submit the LE for approval. 

After you make changes to the Legal Entity, the Submit for Approval button will appear, which you can press to retrigger approval.

After getting approval on your legal entity, you are now officially registered as a Noon seller! To continue your journey and start your business with Noon, check the steps outlined in this article: I’m Registered as a Noon Seller - What’s Next?.

That’s it!

 

Got questions?

Reach out to seller@noon.com